FOR IMMEDIATE RELEASE

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Marilyn R. Kroner

Kroner Communications

303-478-3044

marilyn@kronercommunications.com

Body Bar Inc. Launches the Body Bar^® Strength Band

To Debut at ECA/NYC 2009 OBOW SHOW

BOULDER, Colo. –  February 27, 2009 –  Body Bar^® Inc. a premier fitness company specializing in products and educational tools for fitness enthusiasts of all ages and abilities, announced today an innovative new product designed specifically for use with the company’s flagship product, the Body Bar^® brand weighted bar.

The Body Bar^® Strength Band comes in two variations, both of which attach to any Body Bar^®. The Body Bar^® Strength Band - Single is 5’ and attaches to each end of the Body Bar^®. The Single is utilized by stepping on the mid-point of the band or otherwise securing it. The Body Bar^® Strength Band - Pair are 3’ each. Each band in the pair attaches to one end of the Body Bar ^® and to the user’s feet via fabric stirrups. The pair allows for better bi-lateral movement and mobility, specifically for group exercise and functional training.

Both variations provide numerous exercise options for all fitness levels. Patented Slastix™ technology provides a considerably safer workout in comparison to “naked tubing.” A nylon safety cover surrounds the entire length of its latex tubing, preventing the tubing from being overstretched and keeping the tubing from snapping back at the user if it were to break. The cover protects the tubing from nicks, cuts, abrasions, body oils and ultraviolet rays which can degrade the rubber, so it is extremely durable. The Body Bar^® Strength Bands will last 8-10 times longer than similar products utilizing naked tubing.

“The Body Bar^® Strength Bands are easy, fun and safe for everyone,” said Tim Riley, managing direct, Body Bar^® Inc. “It’s a great way for the home user to add a significant resistance to their routine. And in the gym, we think that this product will revolutionize group exercise and personal training. It significantly expands the ways in which the Body Bar^® can be used for complete fitness.”

Safety was a primary factor in the development of this new fitness product. “Unfortunately, injuries do occur when naked bands break,” added Riley, “which is why we chose to partner with Stroops and their patented Slastix technology. When you are lifting steel over your head it naturally ups the ante.”  

Both Body Bar^® Strength Bands are now available on www.BodyBar.com. They will be featured in Body Bar^® Inc.’s booth at the ECA/NYC 2009 OBOW, Fitness and Wellness Convention and Trade Show at the Marriott Marquis Hotel in New York City, February 26 - March 1, 2009.

About Body Bar^® Inc.

Founded in 1987, Body Bar^® Inc. provides the infinite workouts and solid educational tools that fitness enthusiasts of all ages and abilities still choose after 21 years – because they work.  The company has created a strong presence through the original weighted fitness bar, The Body Bar^®, and the extensive “Master Your Body” DVD series of workout programs. Body Bar^®, Inc. provides quality products and innovative educational tools with a commitment to changing lives worldwide through functional fitness. We consider passion, integrity and fun to be essential elements of our content and community. Body Bar^® Inc. is a sponsor of the USA Women’s Wrestling team and sponsors several wrestling tournaments throughout the U.S.  www.bodybar.com 1-800-500-2030.

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Body Bar^® is a registered trademark of Body Bar Systems Corp.